The customer case study: 100% inedible — but an incredibly effective marketing tool

Remember “The Incredible, Edible Egg” ad campaign that launched in 1976? One of the core themes of the campaign was (still is, in fact) the versatility of eggs. From breakfast, snacks and salads to beverages, custards and cakes, there’s hardly a food category where this humble oval hasn’t gone! Apologies for cracking open this analogy, […]

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